Answer Engine Optimization (AEO) is redefining how businesses approach online content visibility. Unlike traditional Search Engine Optimization (SEO), which aims to rank web pages on platforms like Google, AEO focuses on ensuring content is included in AI-generated responses found on tools like ChatGPT, Perplexity, and Google Gemini. This shift reflects a growing trend where users prefer engaging in conversational queries with AI instead of sifting through conventional search results. The primary goal of AEO is to establish a brand's content as a trusted source in these conversational answers. As AI tools increasingly gather structured information from various platforms, marketers, publishers, and retailers must adapt their strategies—recognizing that optimization is now about being integral to the answer rather than merely ranking for visibility. For effective AEO, creating clear, factual Q&A content, optimizing for voice search, and ensuring trustworthy web structures are essential. Though AEO does not entirely replace SEO, it represents an evolution in the way content can be optimized for emerging technologies, emphasizing the need for businesses to understand and implement AEO strategies to enhance their online presence in an AI-dominated future.