BioSteel is a prominent Canadian sports nutrition company, founded in 2009 by former NHL player Mike Cammalleri and John Celenza, with its headquarters in Toronto, Ontario. The brand has rapidly become a go-to for athletes, fitness enthusiasts, and active individuals seeking clean and effective supplements. BioSteel is primarily known for its extensive range of sugar-free hydration mixes and ready-to-drink electrolyte beverages, distinguishing itself from traditional sports drinks by avoiding artificial colors, flavors, and added sugars. Instead, it relies on natural sweeteners like stevia and incorporates essential electrolytes such as sodium, potassium, magnesium, and calcium, alongside B vitamins for energy metabolism. Beyond hydration, BioSteel offers a comprehensive suite of products, including high-quality whey protein, plant-based vegan protein, and recovery blends designed for muscle repair and rebuilding. Their performance and energy line features both caffeine-containing and caffeine-free pre-workout options, formulated without harsh artificial stimulants to support focus and endurance without a crash. The company's core brand message, "Clean. Healthy. Hydration.", underscores its commitment to natural ingredients, transparency, and products that support long-term health as much as athletic performance. BioSteel champions drug-free sport and promotes sustainability through recyclable packaging. Widely available globally and distributed extensively in the U.S., BioSteel actively partners with professional athletes across various sports, sponsors major leagues like the NHL, and supports youth sports programs, further solidifying its reputation as a premium, athlete-approved brand for everyday hydration and peak performance.